HubSpot is a very powerful platform that allows you to optimize your lead generation campaigns and capture all of your lead data in one centralized, organized place. Here are 5 great tools available in HubSpot for lead generation:
Lead Capture Forms
In HubSpot, you can add customized fields to each lead capture form, allowing you to collect more details about potential customers and leads in one place. You can also add lead flows and automated emails to make sure each lead is followed up with. Once lead capture forms are set up, you’ll get ready access to lead data that will assist you in developing highly-targeted campaigns. This quality data will better enable you to target your ideal customers and accelerate the lead acquisition process in an efficient manner.
The meeting link tool in HubSpot allows you to quickly send a lead your calendar availability to schedule a meeting as efficiently as possible. The meeting link works similarly to a lead form, in the way that you can also add any custom fields for the lead to input information. All of this lead data will be saved in your HubSpot portal for future use.
If you’re looking for a way to enhance your user’s experience on your website and increase the likelihood of capturing leads, then having HubSpot chatflows is the way to go. Chatflows in HubSpot make it easy to create customized conversations with customers, providing them with an interactive and engaging journey while using your website. Easily and quickly integrated into virtually any website, they allow you to increase customer satisfaction by being available to answer their inquiries whenever they need an answer. You can guide your leads through the process of booking a meeting, checking contract status, and more – all with real-time answers. Plus, you’ll be able to collect valuable data on how visitors interact with your site and gain important insights on what content or products visitors are interested in so you can target them better.
Landing Page A/B Testing
If you’re looking to get the most out of your landing pages and hone them for maximum effect, HubSpot’s A/B testing feature is a great place to start. A/B testing, also known as split-testing, allows you to test different variations of your landing pages to figure out which design elements and copy attract the most engagement from visitors. By creating two versions with slight differences and testing them against each other, you’ll get an idea of what aspects engender the best experience for your viewers so you can make improvements accordingly and capture leads efficiently.
HubSpot allows you to connect all of your advertising accounts (Google Ads, Facebook Ads, etc) to your portal for in-depth data reports that track clicks, impressions, new contacts, and deals. You can even track ROI generated from each Ad Campaign that you connect to HubSpot, specifically the amount of dollars associated with a closed/won deal that started as a paid ad. The HubSpot Ads Tool also gives you the ability to create audiences based on contact lists, company lists, website visitors, or even lookalike audiences that are based on contacts you already have in your HubSpot portal.