Maximize Your HubSpot Journey with Expert Managed Services

We help your business grow with custom RevOps strategy and execution - from seamless integrations to continuous support.

Develop Tools that Propel Teams Toward Success at Each Stage

Staying ahead in business means continuously adapting and improving. Clients tend to stick with Lead Love for the long-haul, because  we make sure RevOps tools don’t just keep pace with their business growth—they propel it.

Some of the benefits of partnering with Lead Love  include: dedicated on-demand support, data-driven insights, and structured sprints to meet evolving needs.

How We Work With You

Lead Love’s managed services provide just the right mix of strategic, technical, and user support for each client. The scope of work typically includes:

  • Structured Implementation Sprints
  • Proactive scanning and resolution of errors
  • Up-to-date visual system documentation
  • On-Demand Support

 

Tools & Technologies We Work With

A few of the tools most widely recognized and requested.

hubspot-dark
salesforce
nexus-dark
1280px-HubSpot_Logo
salesforce
nexus

Relevant Videos

Track Marketing Campaign Results with HubSpot's Campaigns Tool - Lead Love
Play Video about Track Marketing Campaign Results with HubSpot's Campaigns Tool - Lead Love
Thumbnail - Three Tips for Building an Email Nurture Campaign - Lead Love
Play Video about Three Tips for Building an Email Nurture Campaign - Lead Love
Thumbnail - How To Create a Service-Level Agreement (SLA) Between Marketing & Sales - Lead Love
Play Video about How To Create a Service-Level Agreement (SLA) Between Marketing & Sales - Lead Love

What Our Clients are Saying

Review Text

Testimonial #1 Designation

Review Text

Testimonial #2 Designation

Review Text

Testimonial #3 Designation

FAQs

We have a number of clients who need SEO services. To stay focused on what we’re great at, and set our clients up for success - we partner with an agency specialized in SEO for clients similar to Lead Love’s. We can whitelabel their services to simplify vendor management, or we can introduce them directly. Whichever is preferred by the client.

We work well with internal marketing leaders who need execution. We have expertise in email marketing, UX design, and web development. And we are not subject matter experts on each client’s products and services. This means clients will provide direction on messaging and campaign objectives. Then, the Lead Love team will execute against those directives. Learn more about our unique approach to Demand Generation

  • Lead Love will need a couple of meetings with both teams where we will write a sales & marketing SLA document. This SLA can include many things, but these two definitions must always be included:

    • MQL requirements - it’s best to take direction from the sales team on this, and ask them “What are the objective criteria needed for a lead to be worth you reaching out to?” The MQL definition should be a combination of demographic and engagement-based criteria. Examples:

      • Demographic:
        • company revenue
        • job title
        • Industry

      • Engagement-based:
        • Attended at least X number of webinars within the past quarter
        • Any demographically qualified submission for specific highly relevant forms
        • Viewed the pricing page within a specific time frame after signing up for a free trial

      • SQL agreements - next, we’ll ask the sales team for commitment to standards for how MQL’s are handled, assuming the MQL meets all criteria defined above. These standards should include: 
        • A timeframe for how quickly the sales team will reach out to MQL’s. Depending on the service/product type and industry, this could be anywhere from 30 minutes to 3 business days. 
        • A contact or lead field update that - at a minimum - indicates ‘qualified’ or ‘unqualified’. If possible, it’s helpful to include some more specific feedback such as an ‘unqualified reason’ drop-down. 
  • After the SLA has been written and shared, we’ll create a shared handoff dashboard. Again, this dashboard can contain a range of information customized to the organization, at at a minimum it should include:

    • A monthly goal + actual  for number of MQL’s generated
    • A monthly goal + actual for MQL to sales-accepted lead rate (percent of MQL’s marked as qualified)
    • Average lead response times - potentially by team, by rep, or by type.

  • With these initial handoff agreements in place, sales & marketing teams will have clearer expectations for each other, an objective feedback loop (dashboard) that empowers them to be accountable for performance, and can collaborate more effectively toward improving and refining the handoff process.

Before deciding to build automations or integrations that your Revenue Operations rely on, consider whether or not you’re ready to invest in maintaining those things. (see point about maintenance under ‘How We Work With You’). 

 

To develop truly elite, high-performance Revenue Operations - a layered approach is powerful: plan, build, train, iterate, repeat. Revenue Operations evolves with the organization, and our success is measured by progress toward goals. A sales team’s targets increase incrementally over time, and the tools they need to achieve those targets should support each stage of their evolution. 

 

Ready to drive results?

We want to help your business be what you envision it to be. Schedule your free consultation now.