How to Integrate Literally Any Application with HubSpot (with Video)

Hubspot is an all-in-one marketing, sales, and customer service software that helps businesses grow. 1000+ applications integrate natively with Hubspot, so it is easy to create a cohesive tech stack. In addition, we can use Zapier or custom API development to connect anything you can imagine, as long as it has API documentation. To recap, we have three ways to integrate third-party apps with HubSpot: 

  1. Install a pre-built marketplace integration
  2. Use Zapier to connect additional apps with a no-code solution
  3. Build a custom API integration for your proprietary software, or any other software that isn’t available via the marketplace or Zapier. 

In this blog post, we will provide an overview of the most popular applications to integrate with HubSpot. Whether you are a marketer, salesperson, or customer success specialist – you can integrate your day-to-day tools to streamline workflows, automate tasks, and ultimately drive growth for your business. The Hubspot app marketplace is the best place to start looking for prebuilt integrations. Zapier is another popular tool that allows you to connect Hubspot with 2000+ additional apps.

The most popular applications to integrate with Hubspot are those that reduce repetitive tasks. For example, integrating Google and/or Outlook with Hubspot means that you can add contacts to the CRM, send booking links, and even enroll contacts in automated sequences directly from your Gmail or Outlook inbox.


For marketers, we have 700+ apps ranging from account-based marketing tools to SEO and website tools. The most installed integrations for marketers include: WordPress, Ad platforms (Facebook, Google, LinkedIn), Zoom webinar, Typeform, Canva, and Eventbrite.

B2B marketers might be happy to know we can integrate seamlessly with account-based marketing tools including G2, RollWorks, and Zoominfo. These applications help businesses identify high-value accounts and target them with personalized marketing campaigns. Rollworks uses intent data to identify in-marketing accounts and is our favorite ABM platform to integrate. 


For sales users, we have 500+ apps ranging from calling software to quoting and contract signature apps. One simple example is Zoom, which can auto-add Zoom links to meetings dropped on your calendar. The most installed integrations for salespeople include: Aircall, Stripe, PandaDoc, Quickbooks, Chilipiper, and Salesforce.

The Salesforce integration is particularly robust. Check out this video tutorial on How To Integrate Salesforce With HubSpot for more information.


Wrapping It Up – How To Integrate Literally Anything With HubSpot:

Integrating applications with Hubspot can help you streamline workflows, automate tasks, and ultimately drive growth for your business. Hubspot’s app marketplace has 1000+ prebuilt integrations, which makes it easy to make your tech stack cohesive. In addition, you can use Zapier to connect 2000+ additional apps without coding. For anything that’s not available there, we likely can build it via custom API integration development. 

Now that you have some inspiration for how to bring your tech stack together, we hope you will be more able to focus on core business activities while technology takes care of the rest.

Want some support setting up integrations with HubSpot? Book a quick introduction with Lead Love to get started.